Telematics – the use of telecommunications in vehicles to manage mobile fleets – has been around ever since the advent of GPS for civilian use in the mid 1990s. The concept itself is easy to understand - the use of a cellular or satellite network to transmit GPS location coordinates and real-time engine information to a dispatcher, fleet manager and operations manager. What is difficult is to grasp the benefits of telematics in business applications.
The application often associated with telematics is Automatic Vehicle Location (AVL) or Location Based Services (LBS) used for dispatch services. Dispatch applications have become more sophisticated recently with the introduction of virtual geo-fences overlaid on Google Maps or Microsoft’s Bing Map and the correlation of vehicle speeds with posted road speed limits to affect driving behaviour.
Engine monitoring, the other component of telematics, has evolved from monitoring diagnostic trouble codes (DTCs) to extracting fleet management information such as odometer readings, fuel usage data, and idling. With this rich lode of tools to manage a fleet and its dispatch operation, you would think that the benefits of telematics would be obvious and that fleet managers would have an easy task of making the case to their management to introduce the technology.
This, however, is not the case. While many large fleets have recognized the tangible benefits of telematics and have adjusted their business processes to integrate telematics data into their operations, many small to medium sized firms still struggle to justify making the capital investment. This paper examines the key drivers and how they affect Return on Investment... |